Beat Mom! (not what you think)

Anytime we, as a family, get into our Chevy Suburban to head somewhere; my kids will start shouting, "Beat Mom!"  All six of them will shout this.....multiple times.   This chorus will continue at ever increasing decibels.

My wife is not a punching bag.  This is the victory chant and the competitive streak in all of my children to get seat belted before "Mom" does.